Marketing Made Easy

• Direct Marketing Resource Center – a personalized e-mail messaging system that keeps you in constant contact with your customers, before, during and after the transaction. With Direct Marketing Resouce Center, you have a choice of three separate contact modules, designed to coincide with a specific timeframe within a real estate home buying or selling cycle.
• Interactive Brochures – ERA Real Estate offers to its brokers and their sales associates two unique business card CD-ROMS. The Moving Experience and Interactive Brochure can be used as a prospect tool or as an education tool.
• Quick Market Report – lets you give potential sellers and buyers a snapshot of recently sold homes in an area, as well as other real estate-related material in a very concise and professional printed informational package.
• Logo and Image Library – contains an abundance of photos and logos available for you to use for market promotional pieces. The images include imagery relating to diversity shots, along with architectural images within a house or outside, yard signs, open house and listing presentation images, as well as families and sales professionals interacting with customers. Also included in the library are many different ERA logos, program logos and certification logos.
• ERA® On-Line Advertiser – The ERA On-Line Advertiser is designed to navigate, edit, and customize a variety of ads such as marketing materials for your local publications, billboards, banners, and more. The online tools offer the ability to edit copy and add and/or move photos within a template. These tools make creating and customizing your ERA templates easy and fast, plus offer flexibility while customizing.
• Media – The ERA award-winning TV commercials demonstrate the expertise and dedication of ERA real estate professionals, highlighting the sales professional's commitment to service and focus on the details to help ease the home buying and selling process for their customers.*

Internet Advertising – ERA Real Estate took part in a unique online advertising opportunity designed to make an impression on millions of customers on the Internet. ERA Real Estate broadband ads, themed to Promote our distinctive ERA Sellers Security Plan, were placed on search engines such as Google.com, Yahoo.com and AOL.com. Consumers who clicked on the ads, which appeared in random rotation, were redirected to ERA.com to browse your listings and ultimately contact a local ERA real estate office for further assistance.

* Subject to change.

• Effective Branding –

Brand Image: In neighborhoods all over this country and around the globe, the bright red, white and blue ERA sign is recognized as the symbol of the highest degree of real estate professionalism. Behind that sign is our total dedication to more creative and effective marketing of homes. We are successfully building the ERA global brand name through television and other mass media. Whether on television, on the Internet, in local newspapers, or in direct mail and brochures – the ERA marketing programs always reflect our commitment to selling houses, and our equally strong commitment to raising the ethics and standards of our industry.
Awareness vs. Activity: Our marketing programs utilize a two-fold approach of national image and direct response television buying designed to not only increase brand awareness and deliver frequency, but to also drive leads to our member offices. In addition, we are constantly working at the local level to create a steady flow of new buyers and sellers.
Awards and Recognition:

DirectAccess: Powered by ERA LeadRouterTM system was named a co-winner along with Google Earth in the "Most Innovative Technology" category of the annual Inman Innovator Awards, presented July 27 by Inman News at the Real Estate Connect conference in San Francisco.
ERA Real Estate was awarded 2005 J.D. Power and Associates Award Recipient of the "Highest Overall Satisfaction For First Time Home Sellers Among National Full Service Real Estate Firms."
Our Communications department is designed to keep you informed is also award-winning:

- TeamERA Magazine has won Award of Excellence in the Magazine & Journal Writing category
- The Team Advantage, has won an Award of Excellence in the Employee & Customer Relations Materials category

ERA.com is an award-winning consumer Web site.

- In September of 2004, WebAwards.org awarded ERA.com with a Standards of Excellence Award for outstanding achievement in Web site development
- Golden Globe Award for 2003-2004 from the International Association of Web Masters and Designers (IAWMD)
- Grand Award Winner for the Best of Websites Category in the GALAXY Award Competition recognizing Excellence in Product & Service Marketing

TeamERA.com has been recognized for its excellence by winning the following awards:

- In 2005, Standard of Excellence WebAward Competition for outstanding achievement in Web site development
- Standards of Excellence Award for outstanding achievement in Web site development
- APEX Awards: Award of Excellence for Most Improved Web and Intranet Sites

Our top quality events have also been recognized.

- NJ BMA Awards, Best in Show – Special Event Promotion, Gold Award Category: Division 18, Promotional Materials
Title: ERA Franchise Systems, Inc. Top Affiliate Recognition & Reward Event Phased Direct Marketing Program
- The BMA International Pro-Comm Award, Best of Division Category: Division 39 – Event Marketing
Title: ERA Franchise Systems, Inc. Top Affiliate Recognition & Reward Event Phased Direct Marketing Program
- NJ CAMA Awards, Silver Award
Category: Direct Marketing, B2B
Title: ERA Franchise Systems, Inc. Top Affiliate Recognition & Reward Event Phased Direct Marketing Program

Public Relations: An aggressive program that keeps ERA Real Estate in the news nationally and member brokers in the news locally. At ERA Real Estate, we understand how important it is to maintain a presence in all the major trade publications as well as the public eye. We also publish "Team ERA" magazine, designed to foster team spirit and internal communications between affiliates.
Diversity: ERA Real Estate understands that today's market place offers unique opportunities and obstacles. Diversity in recruiting and in customers is an important part of the ERA System. As such we offer an array of tools for our sales associates and offices to use including specialized training, listing presentations in Spanish, specific content on TeamERA.com for marketing to the Hispanic community, as well as diversity commercials, print ads and prospective cards.