Cutting Edge Technology.

ERA® Real Estate was the first national real estate company to utilize modern technology to foster more successful real estate relationships. For over 30 years, we have provided the technological tools that can make you more productive, open new opportunities, and provide better ways to buy and sell houses. For instance, we were the first real estate franchise system to implement a nationwide referral and relocation system (1972), the first to expand outside of North America (1981), and the first to utilize an online service to gain reach and exposure for real estate sales (1995).

With the vision of a "one-time" data entry system, ERA Real Estate maintains the distinction, consistent with our heritage, of developing and supplying cutting-edge technology. By offering powerful software, affordable hardware, satellite training, on-going support as well as our Internet and Intranet sites, ERA is committed to increasing your productivity while allowing you to contain expenses.

ERA.com: The ERA Internet site features over 54,000 listings (Over 65 percent have photos attached) and generates over 11 million page views per month. Our Internet site offers a powerful and unique way for sellers to showcase their homes and for buyers to find the perfect house. ERA.com also offers our sales associates and offices at no additional cost the unique opportunity to introduce themselves to consumers with ERA.com custom profile pages.

TeamERA.com: Our Intranet site designed specifically for ERA sales associates, brokers and ERA employees. This password-protected internal network connects everyone at ERA and provides online training, ERA products and services marketing materials, corporate news and other updates. This site continues to bring to our sales associates state-of-the-art tools, most recently adding the ERA Website Template, ERA Electronic Flyers, ERA Online Advertiser — and automated e-mail follow-up programs...all free!

The ERA Technology Suite of software applications includes ERA Professional Advantage and ERA Leaders EDG Agent, developed exclusively for ERA sales associates from the industry's most advanced software, TOP PRODUCER®. It includes listing presentations, personal prospecting, comparative market analysis, activity plans, and templates for press releases that will enable you to work smarter, not harder. We also offer ERA Leaders EDG, software designed to meet the management needs of real estate brokers.

CREST EDG is the backbone of ERA Real Estate technology. This Internet based application allows offices and sales associates to have a central point for entering information relating to listings, transactions and themselves. This information is then sent to ERA.com and many other programs. CREST EDG also offers office management access to vital numbers and reports, helping you better your business.

ERA One-Click Away allows search engines to look at every page on ERA.com. Now when users are searching top search engines such as Yahoo, Google and MSN, ERA.com is a part of the search results. This exclusive technology has led to a 1,200 percent increase in traffic from search engines into ERA.com each month.

The ERA Move Planner allows our sales associates to stay in touch with consumers during and after the move process via e-mail. Providing consumers with timely and useful information about moving.

MyTeamERA.com is a section of TeamERA.com that brings together all of the tools that ERA offers to its sales associates and offices. In addition it offers tools such as the Office Document Library, Office Calendar and My Awards. All keeping ERA sales associates up to date with the latest information.

ERA Presentation Edge provides our offices and agents with customizable buying, selling and recruiting presentations. This tool allows our sales associates to go in to a presentation armed with a professional tool that can be tailored to the consumers' needs and wants.

Interactive Brochures. ERA offers to its offices and sales associates two unique business card CD-ROMS. The Moving Experience and Interactive Brochure can be used as a prospect tool or as an education tool. Both give to the consumer valuable information along with a clear understanding of the value of ERA Real Estate.